![]() ![]() New e-commerce experiences are being set up in greater China and Korea, among other parts of Asia. We’re always evaluating the stores that are either not in the right spot or that we need to make an adjustment on every year.”Ĭonverse is creating by Asia, for Asia, product concepts and investing in local product creation. Declining to specify the percentage breakdown of women’s and men’s sales, Converse reported that women represent the majority of overall sales and men’s is a key growth area in the Gen-Z base of consumers between the ages of 16 and 24.ĭeclining to disclose the number of stores that will open or close this year, he said, “We’re going to continue to open stores where it makes sense. ![]() Apparel and accessories were described as a key part of the brand’s growth plan. As a Nike-owned entity, Converse does not break out sales, but footwear - no surprise given its heritage and range - accounts for the majority of the business. Nike acquired Converse for $315 million in 2003. ![]() The advent of technology, which has become routine in the past two years, makes people feel connected even when they’re not in the room, he said. Going forward, the company is blending the best pre-pandemic elements and lessons from the crisis with the endgame being to create flexibility for the team, while still collaborating and being together when needed, according to Uzzell. My designers and creatives, the things that they do in their hobbies are the same things that they do during the day.”īreakout Style Star Julia Fox's Best Style MomentsĪll the Looks from AZ Factory Tribute Show to Alber ElbazĬonverse learned to keep that culture “really tight” in the past two years and has a hybrid work environment. People working on basketball play basketball at lunchtime. As I like to tell people from my former industry, they don’t view this as a job. People collaborated, worked well together. During a recent interview, he said, “We had an amazing culture before the pandemic. In total, the company has 3,500 employees in corporate, retail and distribution centers. Having joined the company in 2018 from Coca-Cola, he leads 650 staffers in the corporate headquarters in Boston and 700 more in Converse’s international corporate offices. The pandemic, upticking inflation, supply chain issues and the war in Ukraine are weighing on businesses around the globe, but Converse’s president and chief executive officer Scott Uzzell is counting on consumers and employees to see the brand through. ![]()
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